Tagged: Don’t Make Overkill’s Mistake

Don’t Make Overkill’s Mistake: The Art of the Tease

So let’s talk about teasing. Overkill has had a inconsistent record in using the tease to garner (sigh) hype, sometimes to great effect, sometimes to the annoyance of their playerbase.

Specifically, though, I want to talk about the Clover teasers from Crimefest, the Halloween 2014 event, and the Historical Pack.

The Clover teasing started out well but then devolved into inelegance near the end.

Don’t make Overkill’s mistake…

Don’t Make Overkill’s Mistake: Release Scheduling

So most of you are probably already aware of the term “Valve Time”, but for the uninitiated, Valve Time works like this. Valve Software will say that they’re going to release a thing by a certain date. That date comes and goes with no word. Maybe three months or so later they release the thing, but the thing is beautiful, complete, and for the most part, glitch free.

By contrast, there’s Overkill Time. Which is not really a thing, just something I’ve made up.

Overkill doesn’t really do release dates. There have been some vague ones. May for the Alesso Heist. Next Fall for sound updates. For the most part, they seem to prefer the surprise element of springing updates on players. I assume the surprise of it is what they like about not having a public production schedule because Overkill actually doesn’t take advantage of the opening they give themselves. Even without needing to meet a deadline, they publish glitchy, broken, ugly shit.

Read more

Don’t Make Overkill’s Mistake: Lack of Authenticity (or ;) )

So ;). You knew I was gonna have to talk about it.

During her dinner with Almir Listo, my friend confirmed what I had always suspected about his over-reliance on this emoticon. It’s a canned response he developed to questions he’s not at liberty to answer. It’s meant to be cheeky and coy, to offset the fact that you’re not getting a straight answer, but it just reads as evasive and smarmy since he uses it so often.

Look, anyone worth a damn knows that sometimes you just can’t answer certain questions when it comes to game development. It’s usually because you don’t want to give away surprises before release date. Sometimes, it’s because you’re testing the feasibility of a feature out and you don’t want to get people’s hopes up only to disappoint them later. I will hand it to Almir that he does know when to keep things under his hat, as opposed to Goldfarb who made promises early on that Overkill is still being asked about three years later (but that’s another post).

But 😉 isn’t just about questions Almir can’t answer. It’s become emblematic of a larger problem with his public presentation.

Don’t make Almir’s mistake.

Read more

Don’t Make Overkill’s Mistake: Introduction

So I noted yesterday that when I began my journal with its singular post, it received a few hits from a user in Sweden who then proceeded to run a search on the rest of my site for “almir listo”. I have a feeling that Google Alerts has something to do with this curious set of coincidences, and so I’ve chosen to write this introduction. It is my guess that this series is what that person was looking for and it didn’t come up because I just haven’t mentioned Almir specifically yet.

I did say in that chat that I was going to write a piece on the Infamy 2.0 reddit AMA and how it could have been handled better. I do still plan to address certain things I saw happening in that thread. As I kept trying to get out everything I wanted to say, however, I realized that even trying to contain myself to just that one PR event was a gargantuan task. There was just no way that I could even begin to talk about how things could be so much better without being painfully tl;dr.

But moreover, as I dug deeper into Almir’s answers, the more I came to feel that trying to speak to him personally, as per an open letter format like I originally tried, was a futile task.

Read more

Don’t Make Overkill’s Mistake: Promotional Content as “Rewards”

Day 8 of the Spring Break Event announcement brings us a fuck-up that Overkill has committed before. And curiously, it seems that they’d learned enough from the past to know people won’t like it, but not enough to know why.

Yesterday’s Spring Break “reward” is a collaboration with the developers of SpeedRunners, tinyBuild and DoubleDutch Games. For Overkill’s part, they are offering four masks to players who buy SpeedRunners. Players who own both games will also get Dallas, Wolf, Hoxton, and the Cloaker as playable characters in SpeedRunners.

This is all fine and well except that they’ve released this content during their Spring Break event, when one reward the players earned during Hypetrain event is to be released each day. This content is not one of the unlocked rewards and you have to make a purchase to obtain it.

Don’t make Overkill’s mistake.

Read more

HELLO

Recently

October 2017
S M T W T F S
« Sep    
1234567
891011121314
15161718192021
22232425262728
293031  

Twitter

Instagram

 Gettin' ready for MIME TIME.  Very Legends of the Hidden Temple.
 Bite Street Bistro (in La Cantera, not to be confused with Bite Restaurant in Southtown) shrimp burger and fries!  At the Aztec Theatre to see Dita Von Teese again!

Tumblr

PROCESSING